Our story
our
story
so far…
Our
Story
so far…
our story so far…
J.Noah has it’s roots in The Netherlands but we are a truly European company. Our team consists of 12 people from diverse backgrounds, located all across Europe. Every year we are involved with hundreds of high profile shows, festivals, events and tours that we arrange for our artists. We know Europe like our back pocket. And although we work on big projects, we keep things simple, lean and fast. So that we can setup shows and tours quick, efficient and comfortably for our artists.
The Beginning
Before J.Noah, there was Hiphopworld.
In the early days, Hiphopworld was the platform bringing American hip-hop legends to European stages. Artists like Wu-Tang Clan, Nas and Lil Wayne toured Europe under its name, laying the foundation for what would later become J.Noah.
These years built deep industry knowledge, strong international networks and cultural credibility.
Beginning
Beginning
00
The Beginning
Before J.Noah, there was Hiphopworld.
In the early days, Hiphopworld was the platform bringing American hip-hop legends to European stages. Artists like Wu-Tang Clan, Nas and Lil Wayne toured Europe under its name, laying the foundation for what would later become J.Noah.
These years built deep industry knowledge, strong international networks and cultural credibility.
Beginning
Beginning
00
The Beginning
Before J.Noah, there was Hiphopworld.
In the early days, Hiphopworld was the platform bringing American hip-hop legends to European stages. Artists like Wu-Tang Clan, Nas and Lil Wayne toured Europe under its name, laying the foundation for what would later become J.Noah.
These years built deep industry knowledge, strong international networks and cultural credibility.
Beginning
Beginning
00
The Birth of J.Noah
In 2015, J.Noah was officially founded.
By then, the core of the company had already spent over 15 years in the industry. Two founders crossed paths, aligned their vision and decided to build something long-term.
J.Noah started at Sportlaan, built on experience, trust and a strong global network.
2015
2015
01
The Birth of J.Noah
In 2015, J.Noah was officially founded.
By then, the core of the company had already spent over 15 years in the industry. Two founders crossed paths, aligned their vision and decided to build something long-term.
J.Noah started at Sportlaan, built on experience, trust and a strong global network.
2015
2015
01
The Birth of J.Noah
In 2015, J.Noah was officially founded.
By then, the core of the company had already spent over 15 years in the industry. Two founders crossed paths, aligned their vision and decided to build something long-term.
J.Noah started at Sportlaan, built on experience, trust and a strong global network.
2015
2015
01
Breakthrough
J.Noah entered a new phase of visibility and scale.
The 6ix9ine European Tour marked a major milestone, combined with brand endorsements with Philipp Plein and SNIPES.
That same year, Juice WRLD toured Europe, further strengthening J.Noah’s position in international touring.
2018
2018
02
Breakthrough
J.Noah entered a new phase of visibility and scale.
The 6ix9ine European Tour marked a major milestone, combined with brand endorsements with Philipp Plein and SNIPES.
That same year, Juice WRLD toured Europe, further strengthening J.Noah’s position in international touring.
2018
2018
02
Breakthrough
J.Noah entered a new phase of visibility and scale.
The 6ix9ine European Tour marked a major milestone, combined with brand endorsements with Philipp Plein and SNIPES.
That same year, Juice WRLD toured Europe, further strengthening J.Noah’s position in international touring.
2018
2018
02
Expansion Across Europe
In 2019, J.Noah continued to scale.
European tours with Fetty Wap, Blueface and The Game confirmed its role as a trusted partner for U.S. artists entering the European market.
2019
2019
03
Expansion Across Europe
In 2019, J.Noah continued to scale.
European tours with Fetty Wap, Blueface and The Game confirmed its role as a trusted partner for U.S. artists entering the European market.
2019
2019
03
Expansion Across Europe
In 2019, J.Noah continued to scale.
European tours with Fetty Wap, Blueface and The Game confirmed its role as a trusted partner for U.S. artists entering the European market.
2019
2019
03
Building the Structure
To support continued growth, J.Noah relocated to Mitchamplein.
This phase focused on operational structure, long-term planning and professionalizing the organization behind the scenes.
2021
2021
04
Building the Structure
To support continued growth, J.Noah relocated to Mitchamplein.
This phase focused on operational structure, long-term planning and professionalizing the organization behind the scenes.
2021
2021
04
Building the Structure
To support continued growth, J.Noah relocated to Mitchamplein.
This phase focused on operational structure, long-term planning and professionalizing the organization behind the scenes.
2021
2021
04
Setting the Standard
By 2022, J.Noah had become a reference point in live events.
The NLE Choppa European Tour reflected a new level of consistency, production quality and execution.
2022
2022
05
Setting the Standard
By 2022, J.Noah had become a reference point in live events.
The NLE Choppa European Tour reflected a new level of consistency, production quality and execution.
2022
2022
05
Setting the Standard
By 2022, J.Noah had become a reference point in live events.
The NLE Choppa European Tour reflected a new level of consistency, production quality and execution.
2022
2022
05
Global Reach
J.Noah’s footprint expanded beyond Europe.
European tours with Lil Tjay, Rema and Sheck Wes were followed by international tours in Australia and New Zealand with Quavo and NLE Choppa.
2023
2023
06
Global Reach
J.Noah’s footprint expanded beyond Europe.
European tours with Lil Tjay, Rema and Sheck Wes were followed by international tours in Australia and New Zealand with Quavo and NLE Choppa.
2023
2023
06
Global Reach
J.Noah’s footprint expanded beyond Europe.
European tours with Lil Tjay, Rema and Sheck Wes were followed by international tours in Australia and New Zealand with Quavo and NLE Choppa.
2023
2023
06
Scale & Control
In 2024, J.Noah entered a phase of stability and scale.
The company relocated to Prins Bernhardplantsoen, reflecting a more mature and efficient operation focused on comfortable touring and long-term growth.
That same year, J.Noah delivered multiple high-profile moments across Europe.
Sean Paul performed live in Amsterdam and Frankfurt, while festival appearances featured 6ix9ine, French Montana, Tyga, Quavo, NLE Choppa and Lil Pump. The year was further strengthened by the Swae Lee European Tour, confirming J.Noah’s position at the highest touring level.
2024
2024
07
Scale & Control
In 2024, J.Noah entered a phase of stability and scale.
The company relocated to Prins Bernhardplantsoen, reflecting a more mature and efficient operation focused on comfortable touring and long-term growth.
That same year, J.Noah delivered multiple high-profile moments across Europe.
Sean Paul performed live in Amsterdam and Frankfurt, while festival appearances featured 6ix9ine, French Montana, Tyga, Quavo, NLE Choppa and Lil Pump. The year was further strengthened by the Swae Lee European Tour, confirming J.Noah’s position at the highest touring level.
2024
2024
07
Scale & Control
In 2024, J.Noah entered a phase of stability and scale.
The company relocated to Prins Bernhardplantsoen, reflecting a more mature and efficient operation focused on comfortable touring and long-term growth.
That same year, J.Noah delivered multiple high-profile moments across Europe.
Sean Paul performed live in Amsterdam and Frankfurt, while festival appearances featured 6ix9ine, French Montana, Tyga, Quavo, NLE Choppa and Lil Pump. The year was further strengthened by the Swae Lee European Tour, confirming J.Noah’s position at the highest touring level.
2024
2024
07
The Ecosystem Expands
With guaranteed bookings and long-standing trust, J.Noah entered its next era.
Highlights include a Kanye West live show, Morad Tour, and Jason Derulo performances across Marbella, Saint-Tropez and Romania.
In parallel, J.Noah evolved into a full ecosystem with the launch of:
J.Noah Live, J.Noah Sports and J.Noah IDEA.
2025
2025
08
The Ecosystem Expands
With guaranteed bookings and long-standing trust, J.Noah entered its next era.
Highlights include a Kanye West live show, Morad Tour, and Jason Derulo performances across Marbella, Saint-Tropez and Romania.
In parallel, J.Noah evolved into a full ecosystem with the launch of:
J.Noah Live, J.Noah Sports and J.Noah IDEA.
2025
2025
08
The Ecosystem Expands
With guaranteed bookings and long-standing trust, J.Noah entered its next era.
Highlights include a Kanye West live show, Morad Tour, and Jason Derulo performances across Marbella, Saint-Tropez and Romania.
In parallel, J.Noah evolved into a full ecosystem with the launch of:
J.Noah Live, J.Noah Sports and J.Noah IDEA.
2025
2025
08